Companies Go Global Article Example | Topics and Well Written Essays - 500 words

Companies Go Global - Article Example s, the Europeans always criticize the Americans for their lack of knowledge in relation to the culture of the Europeans and this has over the years lead to a build up of animosity between these groups of people. The two groups of business people are faced by a number of disparities in relation to their attitudes to one another plus the differences in the etiquettes of running of the companies in each of the continents plus the relative management approaches of the relative countries. Complications in the management of different traditions and values for the achievement of goals and targets occur when people from differing cultures either from the European or America find themselves running businesses in the opposite continent. Problems are always inherent in the host countries and managers find themselves with problems of internalizing issues making management to be full of complications requiring expatriate knowledge. Due to the disparities in cultures and values of the various societies, the business has to develop and implement advanced and customized tactics which suit the specific countries needs and characteristics. Despite all this management problems and related challenges, the companies need to go global due to the increased competition and advancements in communication. Companies have become multinationals hence the need for globalization that’s related to the characteristics of nations ensuring that they no longer remain in just in one country. Initially companies used to go multinational due to their attempts to diversify, seeking raw materials, increasing their markets, improving of the production efficiency and in some instance attempts to avoid or move away from issues like the political instabilities. However the companies always try and achieve their attempts to act global but unfortunately they find themselves unable to act local and understand the roots of what the local communities like and practice like and hence they are faced with