MKTG 4050 Essay Example | Topics and Well Written Essays - 250 words - 4

MKTG 4050 - Essay Example ing of Research and Development for Dell’s offerings keeps development cost while still ensuring innovation and high technologically advanced product offering. There are also various products to choose from Dell because of its product expansion strategy that can compete with other leading brands such as HP and IBM. Furthermore, the fast delivery of service and after sales service can be done through online with Dell. The value proposition for Dell is effective for a certain market segment that is after of the idea of both quality and product cost. Dell’s strategy is a low-cost strategy and a portion of focus differentiation considering that it tries to create big consideration on Research and Development for both product and cost. Dell essentially believes that it cannot totally pass on the production cost to its customers so the best way to do is to create better management on its Supply Chain Management system. What Dell tries to emphasize is that a low-cost product offering may not necessarily mean low quality at all, but at some point, there has to be something given up or adjusted in the entire supply chain management system. Dell could not compromise quality and cost together so the best way it does is to outsource its Research and Development. In the end, what makes Dell a personal choice of brand is its ability to maintain affordability without compromising the quality of its product