A report for Real Coffee LTD Essay Example | Topics and Well Written Essays - 2000 words - 1

A report for Real Coffee LTD - Essay showcaseUnder such circumstances entrepreneurs face non-negligible challenges in controlling and executing the business functions in a smooth fashion, given the obstacles in the form of cater management, delegation of power and business opportunities identification as well as their subsequent achievements (Welter, 2010). Correspondingly, it has been viewed that Real Coffee Ltd., which is a small chain of chocolate shops has been approach challenges to maintain a desired level of employee retention rate. The main objective of this paper is therefore, to provide a detailed digest of the external and internal analysis of the business. Based on the analysis, the discussion further intends to provide rational suggestions that would foster in understanding on how curtained changes in the business can help Real Coffee Ltd. to meet its organizational goal. Part 1 External Analysis Consumer Buying Behaviour UK is observed to be amongst the top ten co untries that dealt in coffee around the globe as of 2011. It is worth mentioning that coffee is also measured to be the third-favourite non-alcoholic drink in the country. Over the year, it has been viewed that in the UK, the chain of coffee shops had grown 5.6% and contributed almost 29.1% commercialise share by 2005. However, it has been viewed that independent and local coffee shops only grew by 2% and faced considerable amount of challenges everywhere the year. Economic disturbance in the UK is also assumed to have affected the customers behaviours of drinking coffee. For instance, it was viewed that the coffee market grew by 17% from 2005 to 2009, over again out of which, 57% of the total consumers 47% of the customers preferred sitting in coffee shops and 8.3 preferred take away services (Business Case Studies LLP, 2013). Moreover, it has also been viewed that like a shots teenagers and young adults frequently visit cafes, which replicates it to be a growing trend. A thoro ugh understanding of the consumer buying behaviour also revealed that about 37% of the coffee consumers prefer black coffee in the UK, while the remaining 63% like to add sweetener with it. 57% of the total consumers further state to prefer having it at breakfast (Liang & Wu, n.d.). Increasing Competitors Globalization and the rapid technological aspect is not only considered to be a boon for every soul and business house, which aims at establishing themselves at the global market, but is also stated to be a course for small business houses with limited resources. Coffee market in the UK is considered to be one of the largest industries. With the increasing adaption of coffee by the people worldwide, whereby many multinational organizations are being established in the nation creating great competiveness for smaller coffee shops, it has been viewed that although, small shops provide better quality products at lesser price, people prefer going to branded stores like Costa and Star buck as a symbolisation of economic status in the society (Hospitality & Catering News, 2013). According to a survey conducted by Euromonitior international (2012), it was viewed th